This white paper, co-authored by Benoit Fremaux (Retail & CPG, Devoteam) and Aymen Chakhari (Group Global Head of AI & Big Data Director, Devoteam), is intended for an audience of retail professionals without in-depth technical expertise. It has a dual ambition: to bring together the views of Devoteam’s retail specialists and the players of different companies in the sector. This white paper shows all that AI can bring to retail companies.
- Introduction : Devoteam’s vision and beliefs
- AI, an answer to the challenges of today’s retail industry
- Omnicanale customer experience with the testimony of Fabrice Beschu, Director of Operations, Decathlon
- Marketing with the testimony of Sylvain Luce, Manager of the Datascience & Customer knowledge division, Picard Surgelés
- Offer and purchases with the testimony of Franck Dartois, Director of Information Services, Idkids
- Supply chain with the testimony of Alexandre Brauner, Director of Information Services, FM Logistic
- Back office functions with the testimony of Michel Morvan, Director of Information Services, Picard Surgelés
Keys of success
- Vision: strategy and pragmatism
- Governance: data and ethics
- Skills: a multi-level strategy
- Technology: more mature, more affordable
- Data: the essential fuel
- Compliance and Security: Protecting Data and Models
- Acculturation: Trust for All
