Future of Analytics & Tracking

We are living in a data-driven world, and companies, in order to succeed, need to invest in their data journey to become data thrivers. In this context, the usage of Analytics tools is mandatory to better understand customers’ behaviours, to achieve its goals, and to keep up to date with the market trends and insights.

Modern digital businesses and products combine strategy, creativity and solid data to deliver better experiences. It is about collecting and processing the data to define journeys from user acquisition to conversion on any channel. Most companies find it essential to measure the omnichannel goals and business lifecycle to understand how to design better data architectures, digital experiences and business processes that can satisfy the customers and improve generated business value.

In this Whitepaper, we will present our vision about the Future of Analytics, the importance of data analysis, and an overview of our own framework that rely on important tools such as Google Analytics 4 (GA4) or Adobe Analytics. By doing that, we hope we have enlightened your path about which is the best way for your company to pursue.