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Developing Repsol Move: Omni-channel loyalty platform with Devoteam

The Snapshot


Loyalty program platform development with website & app synergy


Operations and maintenance optimization, with cost reduction


Integration of business, sales, marketing and third-party systems

The Challenge

Our client, Repsol S.A. is a Spanish multinational energy and petrochemical company based in Madrid. It is engaged in worldwide upstream and downstream activities. In the 2021 Forbes Global 2000, Repsol was ranked as the 683rd-largest public company in the world. Conducting a business with a high impact on Portuguese society, with a presence throughout the national territory and also in international markets, our client was looking to create a loyalty & reward program platform that allowed to accumulate points and exchange them for thousands of prizes in the online shop, washes, offers and discounts.

Devoteam was challenged to create a unified and omnichannel experience for Repsol. Our client needed to modernise and enhance the user experience, and increase sign-ups and engagement through digital channels. With this in mind, our team created a unique programme that was designed to provide benefits and rewards to private customers when they choose and buy products and services provided by Repsol and its partners: Repsol Move.

The Solution

Repsol has been running its loyalty program, Repsol Move, for several years. We have supported this platform, transforming the client’s experience across different digital channels and through all stages. Repsol Move was designed to give an omnichannel experience with iOS and Android mobile applications, and a web portal, supported by a centralised benefits catalogue that integrates several partners and a unified customer data platform that can support this and other channels in the future. The web portal was developed in Drupal 9, using its e-commerce features, because it empowered the UX/UI, third-party integrations and marketing & communication operations.

This project has benefited our customer a lot:

  • Touchpoints integrated with a central rewards catalogue that integrates different partners and thousands of products.
  • Omni-channel digital experience increasing engagement and sign-ups.
  • +1000 products from different partners
  • +1000 customers registered
  • +60.000 average monthly users in the platform
  • More than 25 millions points exchanged each quarter

The Better Change

Better engagement with the customer

More registrations and client data

Unified omnichannel experience